Understanding filters and segments

Using filters and segments in Seamailer allows you to create more targeted, personalized emails for your audience. Here’s a friendly guide on how to use them effectively!

• Filters allow you to sort through your contacts based on specific criteria, like location, purchase history, or sign-up date. Think of them as instant ways to find the right people for a message.
• Segments are groups of contacts created based on one or more filters. When you save a segment, you can use it repeatedly for specific campaigns or automations.

• In the Contacts tab, look for Filter Contacts under segment. Here, you can set up filters based on:
  • Demographics  – Such as location, language, or gender.
  • Engagement  – Filter by how recently contacts have engaged with your emails.
  • Activity  – Look for contacts based on actions like purchase history or website visits.
• Adjust these filters to sort contacts based on your specific needs.

• Once you have the right filters applied, click Save as Segment.
• Name your segment something memorable, like “Frequent Buyers” or “Inactive Subscribers” so you can easily find it later.

• Now that you have segments, you can target your campaigns to specific groups.
• Go to Campaigns, choose your email, and select the segment you want to reach.
• This allows you to send relevant content to each segment, increasing engagement and boosting conversions.

• Seamailer’s segments are dynamic, meaning they automatically update as contacts meet or no longer meet the criteria.
• For example, if someone makes a purchase and becomes a “Frequent Buyer,” they’re automatically added to that segment without you having to update it manually!

• New Subscribers: Those who signed up recently, perfect for welcome emails.
• Engaged Contacts: contacts who open or click emails often.
• Inactives: Contacts who haven’t engaged in a while, great for re-engagement campaigns.
• Big Spenders: Those who’ve made large purchases are ideal for exclusive offers.

• Over time, check your segments to ensure they’re still relevant.
• Look at engagement metrics for each segment to see if they’re performing as expected, and adjust criteria if needed.

• Use Descriptive Names. The clearer your segment names, the easier they are to find.
• Combine Filters Creatively: Mix different filters to reach the perfect audience for special campaigns.
• Test Content for Each Segment: Tailor your message to each group to boost engagement! 

With filters and segments in Seamailer, you can make each campaign count by reaching the right people every time!

Don't have an account yet?

Create an account with us today using this link: seamailer.app

🤔 Got questions? We have answers!

You can contact our support team at [email protected] or create a ticket directly on your dashboard.