How to set up multiple triggers in your automation workflow

With Seamailer, you can automatically send customized messages and create email campaigns. Using several triggers to customize when and how messages are sent based on user behavior, actions, and events is one of our most potent features.

To increase the accuracy and efficacy of your email campaigns, we'll show you how to configure numerous triggers in your Seemailer automation workflow in this post.

You may improve the timing and relevancy of your messaging by using numerous triggers to start emails based on various user behaviors. This method works best for:

• Segmentation and Personalisation: Deliver messages to certain users according to defined actions, like clicking a link, leaving a cart unattended, or logging in a predetermined amount of times.

• Multi-Step Journeys: Lead consumers through a series of actions while providing pertinent material according to where they are in the customer journey.

• Maximizing interaction: Increase the likelihood of conversion or additional interaction by engaging people at the ideal moment.

Here's a step by step guide in setting up in your automation workflow on Seamailer

After successfully logging in to your Seamailer account. Go to the Automation Workflow area  Usually, the primary menu has this. All of the existing workflows will be visible on the automation dashboard, along with the ability to create new ones.

To begin creating your automation sequence, click Create New Workflow. If you want complete control over triggers, conditions, and actions, go with the Custom Workflow option. Give your workflow a name to make it simple to recognize and set it apart from others.

An event that starts an email or a chain of emails is called a trigger. First, you'll add your first trigger:

• Choose a Type of Trigger: User actions (such as sign-ups, purchases, or cart abandonments), dates (such as subscription renewals), or activity thresholds (such as achieving a specific number of logins) are examples of common trigger types.
• Establish Trigger Parameters: You will specify parameters for every type of trigger. If your trigger is "user abandoned cart," for instance, you might configure it to start 24 hours after a cart is left inactive.

Your workflow will start with your first trigger once it is configured.

The next step after setting your triggers is to specify what will happen when they are triggered:

• Add Emails: Using the triggers as a guide, create the emails that will be sent. You can set up a whole sequence or just one email for each trigger.
• Adjust Timing: Indicate the exact moment each email is sent to the trigger event. For instance, you may program one email to be sent right away following a trigger and others to be sent out 24 hours later.
• Other activities: In addition to sending emails, you can change contact information, tag user profiles, or start follow-up processes in response to the activities people take after receiving them.

To make sure your workflow operates as intended, testing is essential. A testing tool to preview and mimic trigger activations is offered by Seamailer:

• Workflow Preview: Verify that all triggers and actions are configured correctly.
• Simulate Triggers: To replicate different situations, utilize Seemailer's testing feature. You can test whether the correct emails are sent out in the specified order, for example, by simulating a user abandoning their cart.
• Verify any overlaps in triggers: It is possible for conditions to overlap when there are several triggers. Verify the process again to make sure users aren't getting redundant or pointless emails.

Activate your workflow if you're happy with your configuration. Following activation, periodically check the workflow's performance to make sure the intended outcomes are being achieved:

• Monitor Open and Click Rates: Monitor each email's open, click-through, and conversion rates.
• Refine Triggers and Timing: Modify the specifications of some triggers or the email timing if they aren't working as intended.
• Determine the bottlenecks in automation: Keep an eye out for any points in your workflow where users are not making the expected progress, and adapt as necessary to increase engagement.

Your email marketing efforts can be elevated by configuring several triggers in Seamailer's automated workflow, which will offer timely, relevant material that appeals to your audience. You can design workflows that meaningfully react to user behavior by employing conditional logic, clearly defining actions, and carefully choosing trigger types. Regular testing, monitoring, and optimization of your process will guarantee that it stays efficient and applicable, transforming Seamailer into a potent instrument for the expansion of your company.

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