Automation vs Campaigns
Binna
Last Update há 6 meses
Email automation, also referred to as a workflow, is a series of steps that are initiated by a specific event or action taken by a subscriber. This tool enables you to effortlessly send emails, update subscriber profiles, and transfer subscribers between groups without any manual intervention. You can also use it to create conversion funnels that will help you monitor your subscribers' journey and convert them into paying customers.
Email automations are designed to operate based on specific actions taken by your subscribers, following a predetermined sequence of steps. Some key features of email automation include:
Trigger-based: Automations are initiated by a trigger event, such as a subscriber joining a group, making a purchase, or clicking a link. This trigger event determines how a subscriber enters the automation workflow.
Sequential steps: Once triggered, the automation workflow progresses in a sequential manner until the subscriber completes it. Steps within the workflow can include sending emails, adding delays, or updating subscriber information.
Multiple triggers: Advanced plans offer the option to set up to three triggers per automation, allowing for multiple entry points for subscribers into the same workflow.
Pause, review, update: You can monitor subscriber activity within the workflow and make necessary adjustments by pausing or duplicating workflows as needed.
The utilization of automation in email marketing is versatile, with applications ranging from straightforward workflows to intricate sequences. Examples of email workflows include, but are not limited to:
Welcome series: sending a series of welcome emails to new subscribers.
Post-purchase follow-up: Automatically sending thank you and follow-up emails after a purchase.
Event reminders: Reminding subscribers of upcoming events they have signed up for.
Birthday wishes: Sending personalized birthday greetings to subscribers.
Re-engagement campaigns: Reconnecting with inactive subscribers to reignite their interest.
🛠️ For more information on creating a workflow in Seamailer, visit our guide on How to Create an Automation Workflow.
A campaign refers to a stand-alone email newsletter that is manually sent to subscribers either immediately or at a predetermined time. In contrast to automation, campaigns are not triggered by subscriber actions.
When considering when to utilize campaigns, it is important to note that they are best suited for timely, one-time communications. Unlike automation, which is continuous and triggered by subscriber actions, campaigns allow for the immediate addressing of needs and opportunities. This makes them an effective tool for delivering impactful messages such as announcing a flash sale, sharing breaking news, or providing urgent updates.
There are numerous ways in which campaigns can be utilized, including:
- Sharing content updates, such as new blog posts or articles, to keep subscribers engaged with your brand.
- Informing subscribers about upcoming events or launches.
- Sending out time-sensitive promotions or discounts.
- Collecting valuable insights and feedback from subscribers through surveys and feedback requests to enhance products or services.
- Maintaining a personal connection with your audience by sending holiday or seasonal greetings.
🫴 Get the Support You Need!
Don’t navigate your email marketing journey alone! If you have questions or need assistance, reach out to our dedicated support team today. Whether you're setting up your account or looking for tips on maximizing your campaigns, we’re here to help.
Contact us now at [email protected] or explore our helpful resources to get started. Let’s achieve your marketing objectives together!