Introduction to Automation

These tasks are initiated by predetermined conditions, typically based on user interactions on your website or within your email communications. By transitioning manual processes to automated workflows, organizations can effectively manage activities such as lead generation, email marketing campaigns, and customer re-engagement. This transition enables teams to allocate additional time and resources to more substantial projects.

Automation operates by utilizing a series of predetermined steps, encompassing entry points (the 'when'), actions (the 'then'), and conditions (the 'ifs'). Through our editors, you can create automation and determine the sequence of steps for your contacts. Subsequently, when a contact initiates the automation, they will progress through each step in the designated order.

1. Triggers
   Contact enters the automation based on a predefined condition.
2. Actions or conditions/rules
   Contact moves through the steps of the automation.
3. Exit or restart conditions
   Contact automatically exits or restarts the automation based on a predefined condition.

🤖 Increased efficiency

Marketing Automation allows for the automation of repetitive tasks, freeing up time to concentrate on high-impact projects. By decreasing manual data entry and administrative duties, errors are minimized and accuracy is improved.

Automation creates a seamless workflow between marketing and sales teams. By automating the transfer of leads from marketing to sales, timely and relevant follow-ups are ensured, enhancing coordination and increasing the likelihood of successful conversions.

Marketing Automation enables personalized experiences for customers based on their behavior and preferences. By sending only relevant messages and content, strong relationships with customers can be built, increasing the likelihood of repeat business.

Automation significantly reduces labor costs on repetitive tasks to free up resources for high-value activities. Focus on core business functions instead of spending time on repetitive and mundane tasks. By optimizing marketing processes, you can increase return on investment (ROI), ensuring more efficient resource use and higher profitability.

How to use automation on Seamailer

1. Go to Dashboard
2. Click Create an automation 

    3. Write your automation name

    4. Describe the automation workflow and then Click submit.

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