How to set custom fields and contact details for email personalization

Personalized emails can significantly increase engagement by making recipients feel like each message is crafted just for them. With Seamailer’s custom fields and contact details features, you can take your email marketing to the next level by creating unique and relevant experiences for each subscriber. 

This article will discuss how to:

• Recognize and construct custom fields for email customization.
• Include and arrange contact information to help you customize material for your audience.
• Make use of these options to improve your Seamailer's campaigns.

Upon completion, you will have the resources necessary to enhance the significance of your emails, which will ultimately help you forge closer bonds with your readers and achieve greater outcomes.

We’ll walk you through setting up custom fields and contact details to maximize your email personalization efforts.

Once you're logged in, in the contacts area on the dashboard, everything about contacts can be managed here, including the creation of custom fields for personalization and segmentation.

Click on the Custom Fields tab, which is often found in the Contacts menu.

To begin the procedure, click Add New Custom Field.

Specify your custom fields according to the information you wish to gather and utilize. Typical examples of custom fields include:

First Name

Last Name

Birthday

Location

Product Purchased etc

As Seamailer enables custom fields to be customized for various data types, guaranteeing data accuracy and compatibility, specify the data type (text, numeric, date, etc.) for each field.

Save the setup once the custom fields have been added. These fields will now be recognized by Seamailer, allowing you to use them in your email campaigns. Later on, custom fields can be changed or eliminated as necessary.

Adding contact information to custom fields is the next step after they have been set up.

Manually Add or Import Contacts

In the Contacts area, select Add New Contact to manually add contacts.

Make sure each contact has the information required for personalization by filling out the contact details, including the recently added custom fields.

Use Seamailer's Import Contacts tool for larger lists. This makes it simple to fill in custom fields on a large scale by enabling you to upload a CSV or XLS file containing contact information. For a smooth connection, make sure the column headers in your file correspond to the Seamailer custom field names.

Update Contact Details over Time

Personalization is dynamic; change your contacts' information in Seemailer as you get new insights. To keep the information current, you can automate changes depending on interaction data.

Now that contacts have been added and custom fields have been set up, you can begin personalizing emails.

Create a New Campaign: Start a new email campaign on the app. There is a dynamic field insert option in the email editor. You can provide special information specific to each contact in these fields.

Add Custom Fields to the Body of the Email: To use a custom field, such as FirstName or LastPurchaseDate, click on it and add it to the body of your email. "Hello FirstName," for instance, can be customized as a greeting, or the ProductPurchased field might be used to suggest particular products.

Additionally, you can create subdivided lists depending on particular criteria, such as geography, recent purchase behavior, or engagement level, by using custom fields. With the help of Seamailer's segmentation features and custom fields, you may target groups according to the information you've gathered.

The procedure of adding custom fields and comprehensive contact details to Seamailer is simple and can greatly increase the efficacy of your email marketing. You may improve engagement and give your campaigns a more personal touch by putting these strategies into practice. Personalization makes your emails stand out in a busy inbox and facilitates the development of closer bonds with your audience. You're prepared to provide pertinent, tailored experiences that entice subscribers to return using Seamailer's extensive customization choices.

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