How to Exclude Contacts from your Recipients

Whether it’s ensuring you don’t send duplicate messages, avoiding contacts who have opted out, or targeting only the most relevant segments, using exclusions effectively can significantly improve your email marketing outcomes.

In this guide, we’ll walk through the steps to exclude specific contacts from your recipient list, covering best practices and tools that make the process easy and efficient.

• Open Your Browser: Launch your preferred web browser
  
• Go to the SeaMailer Website: Type in www.seamailer.app in the address bar and hit Enter

Begin by developing segments according to:

• Interest: Create groups based on information from previous exchanges that are enthusiastic about particular goods or subjects.
• Engagement: Keep extremely active contacts apart from those with whom you haven't lately communicated.
• Demographic or Behavioural data: To personalize your messaging, use information such as location, age, or past purchases.
• Etc.

Seamailer allows you to create exclusion lists that can be easily applied to campaigns. To set this up:

• Make an exclusion list by putting contacts on it that you don't wish to contact. These could be lists of inactive subscribers, contacts who haven't been subscribed yet, or any other category that is pertinent to your plan.
• Apply to Campaign: Use the exclusion list option when creating a campaign to make sure certain contacts are eliminated from the recipient list.

Always check the exclusion and recipient lists before starting a campaign at Seamailer. You can confirm which contacts are excluded by using the preview or check step offered by the platforms. By doing this last check, you can make sure that you are only reaching the appropriate people.

It's critical to periodically review and improve your exclusion criteria. Examine how exclusions affect engagement rates and try out various approaches for best outcomes.

The advantages of better targeting, increased engagement, and a healthier list make the slight effort investment required to exclude contacts well worth it. You can create campaigns that genuinely connect with your audience and handle your exclusions with confidence by following the aforementioned methods!

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