Why you should properly configure your DNS properties

Making sure your emails arrive in the inboxes of your subscribers is crucial when it comes to email marketing. In order to accomplish this, a properly configured Domain Name System (DNS) is essential. Correct DNS configuration is not only a best practice, but also a need if you use Seamailer for your email campaigns. Here's why it matters and how setting up your DNS correctly can help you.

DNS properties in Seamailer refer to specific settings that authenticate your domain as a trusted source for sending emails. These typically include:

• SPF (Sender Policy Framework): Verifies that Seamailer has permission to send emails on behalf of your domain.
• DKIM (DomainKeys Identified Mail): Adds a digital signature to your emails, ensuring they haven’t been tampered with during transit.
• DMARC (Domain-based Message Authentication, Reporting, and Conformance): Provides instructions to email providers on how to handle messages that fail SPF or DKIM checks.
• CNAME Records: Used for tracking email links or customizing your email links to match your domain.

• Enhanced Capability to Deliver Your emails are less likely to end up in spam folders when your DNS settings are set up correctly. SPF, DKIM, and DMARC checks are used by email service providers (such as Gmail, Yahoo, and Outlook) to verify the authenticity of your emails. Your communications may be rejected outright or marked as suspicious if these are not configured.
• Increased Credibility of the Brand Receivers will perceive your emails as coming from your official domain ([email protected], for example) rather than a generic Seamailer address if you authenticate your domain. This strengthens the legitimacy of your brand and fosters audience trust.
• Defence Against Spoofing DMARC and other DNS authentication mechanisms guard against phishers and spammers using your domain to send phoney emails. The credibility of your brand depends on this protection.
• Correct Reporting Your email campaigns might have detailed reporting thanks to DNS settings. For example, you can get information on who is sending emails on your domain and how well they are working if DMARC is set up correctly.
• Observance of Email Guidelines Domains with verified emails are preferred by email regulations and anti-spam laws like CAN-SPAM and GDPR. You can help guarantee adherence to these standards by configuring your DNS settings.

• DNS entry typos: Your email authentication can be compromised by a single typo.
• Excessively Strict Rules: If a DMARC policy is set to "reject" without adequate testing, it may block valid emails.
• Ignoring Regular Updates: Your SPF or DKIM records might need to be updated if Seamailer makes changes to its sending servers.
• Ignoring Verification: Your setup won't be complete if you don't check your domain in Seamailer after changing DNS records.

Failing to configure your DNS properties can lead to:

• High bounce rates and poor deliverability.
• Emails marked as spam, damaging your reputation.
• Increased vulnerability to spoofing or phishing attacks.
• Loss of valuable leads due to undelivered messages.

An essential first step in effective email marketing is setting up your Seamailer DNS parameters correctly. It guarantees that your emails are delivered, trusted, and successful in reaching your target. You may increase the deliverability rates, safeguard your brand, and optimise the return on investment of your email marketing by taking the time to properly set up SPF, DKIM, DMARC, and other records. Don't ignore this important component of email marketing; it's the secret to creating enduring bonds with your readers.

🫴 Get the Support You Need!

Don’t navigate your email marketing journey alone! If you have questions or need assistance, reach out to our dedicated support team today at [email protected].