How to detect spammy keywords in your campaign copy

Detecting spammy keywords in your campaign copy is essential to keeping your content credible, improving deliverability, and maintaining a positive user experience. 

Here are some tips to help you identify and avoid spammy words in your copy.

• Spammy words are typically phrases that sound exaggerated, too promotional, or manipulative. For example, words like “free money,” “act now,” or “guaranteed win” can often trigger spam filters or make your content seem less trustworthy.
• Put yourself in your audience's shoes. Ask if your message sounds trustworthy or like an overhyped sales pitch.

• Watch out for phrases that sound overly pushy, like “exclusive deal,” “100% guaranteed,” or “don’t miss out.” These are often flagged by spam filters.
• Instead, aim for clear, straightforward language that focuses on the benefits without overselling.

• Many resources offer lists of words frequently identified as spam triggers. Popular ones include “winner,” “amazing,” “no cost,” “act now,” and “risk-free.” While using these words occasionally is fine, using too many in one message may raise red flags.

Use Tools for Scanning Your Copy

• Use free online tools like MailTester or SenderScore to analyze your copy. These tools can highlight potentially spammy keywords and offer suggestions for improvement.
• Additionally, Seamailer have built-in tools to identify spam triggers.

• Avoid using words that suggest unrealistic outcomes or sound “too good to be true.” For example, saying “Get 500% ROI” or “Be a millionaire in a month” can come off as inauthentic.
• Instead, explain the actual benefits of your offering in a balanced way. For example, “Our tool can help increase your efficiency” sounds more authentic than “Guaranteed to triple your output!”

• Spam filters often detect excessive capital letters, exclamation points, and symbols. For example, phrases like “CLICK NOW!!!” or “BIGSAVINGSBIG SAVINGSBIGSAVINGS” can look spammy.
• Stick to one exclamation point if you really need it, and avoid using full capital letters to emphasize a point.

• Seamailer allows you to send test emails to see how your message will look in the inbox. Look at it with fresh eyes. If it seems like it could be a junk email, consider rephrasing.

• Spammy messages are often written in a “broadcast” style. Instead, write in a conversational, friendly tone, as if you’re speaking directly to one person. Personalized, conversational copy is much less likely to sound spammy.

Test Different Versions and Track Performance

• Try A/B testing your emails with different wording choices to see which versions perform better. You can learn which types of words resonate well with your audience and which might trigger spam filters.

• Share your copy with colleagues, friends, or even loyal customers and ask them if anything sounds overly promotional or off-putting. A second opinion can offer fresh insights.

By keeping your language clear, valuable, and authentic, you’ll avoid spammy keywords and connect better with your audience. Focusing on real benefits instead of hype helps create a trustworthy brand image and makes your campaigns much more effective!

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