How to compare different campaign metrics

Seamailer has specific tools for tracking, managing, and comparing email campaign metrics. Here’s how to go about comparing campaign metrics using its tools and features:

• Navigate to the Campaign Dashboard: Seamailer offer a central dashboard where you can view all active and past campaigns with their respective metrics.
• Select Campaigns for Comparison: Choose the campaigns you want to compare side-by-side.

• Common email campaign metrics include:
  • Open Rate: Percentage of recipients who opened the email.
  • Click-Through Rate (CTR): Percentage of recipients who clicked on links within the email.
  • Conversion Rate: Percentage of recipients who took a desired action (e.g., made a purchase) after clicking through.
  • Bounce Rate: Percentage of emails that could not be delivered.
  • Unsubscribe Rate: Percentage of recipients who unsubscribed after receiving the email.
  • Revenue Per Email (RPE): Revenue generated per email sent, if applicable.

• Side-by-Side Comparison: For direct comparison of selected campaigns. Click on select multiple campaigns for a detailed view of each metric.
• Benchmarking: Benchmarking feature shows how each campaign stacks up against typical performance (either for your account, industry, or past campaigns).
• Custom Reports: With custom reporting feature, you can set up reports that aggregate data across campaigns and show trends over time for each metric.

• Audience Segments: Segment performance is often crucial in email campaigns. Compare metrics across different audience segments (e.g., new vs. returning customers).
• A/B Testing Results: If you’ve done A/B testing, look at the performance of each variation for deeper insights.

• Cost per Click or Conversion: If you track ad spend or revenue, look at cost-related metrics (e.g., cost per click or cost per conversion).
• Return on Investment (ROI): Calculate the ROI or revenue metrics for each campaign, where applicable, to identify which campaigns provided the best financial results.

• Look at metrics like spam complaints and unsubscribe rates to assess recipient satisfaction.
•  Customer feedback or survey links: Review user feedback to see if certain campaigns had a better user response.

• Generate Charts or Graphs: Seamailer offers visual tools, like bar charts or line graphs, to compare performance over time or across campaigns.
• Use External Tools if Needed: Consider exporting the data to Excel, Google Sheets, or a dedicated analytics platform for more detailed visual comparisons.

These approaches helps you analyze which campaigns have performed best, identify areas for improvement, and refine your future campaign strategies on Seamailer.

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