Help! My emails are landing into spams

Sending emails that end up in the spam folders of recipients can be annoying and counterproductive to your email marketing efforts. Spam filters are becoming more advanced and can identify emails for a number of reasons, such as incorrect recipient behaviour, content problems, or inadequate authentication. This article will assist you in identifying and resolving typical spam-related problems to increase the deliverability of your emails.

One of the most critical factors for ensuring email deliverability is proper domain authentication. Without it, your emails are more likely to be flagged as spam.

1. Set Up SPF, DKIM, and DMARC:

   • SPF (Sender Policy Framework): Verifies that Seamailer is authorized to send emails on your domain’s behalf.
   • DKIM (DomainKeys Identified Mail): Adds a cryptographic signature to validate that your emails haven’t been altered.
   • DMARC (Domain-based Message Authentication, Reporting, and Conformance): aligns SPF and DKIM and provides reporting.

Spam filters look for unusual activity in your emails by analysing their content. Make sure your emails adhere to recommended practices:

• Avoid spammy languages: words that cause spam filters to activate include "free," "urgent," "act now," and excessive use of exclamation marks (!!!).
• Employ a Skilled Design: Text and visuals should be well-balanced. Steer clear of the usual spam strategy of utilising a single huge image as the entire email.
• Limit Connections: Red flags can be raised by having too many links, especially to dubious or insecure URLs.
• Include Essential Elements: An unsubscribe link that is visible.

  The physical address of your business (in accordance with CAN-SPAM legislation).
  a distinct sender name that corresponds to your domain.

You risk damaging your sender reputation if you transmit to invalid or inactive email addresses.

• Make Your List Clean: Eliminate inactive, bounced, or invalid email addresses on a regular basis.
• Use double opt-in to make sure subscribers are truly interested in receiving your emails by having them confirm their subscription.

Your sender reputation is a key factor in how email providers treat your emails.

• Use Seamailer’s Analytics: Track bounce rates, open rates, and click-through rates. High bounce rates or low engagement can harm your reputation.
• Avoid Sending to Purchased Lists: Purchased or scraped email lists are often riddled with spam traps and unengaged recipients.

Spam filters can be activated by sending too many emails in a short amount of time or by sending emails in irregular patterns.

• Create a Regular Timetable: Engage your audience on a regular basis without being overbearing.
• Warm Up Your Domain: Start with lower quantities and work your way up if you've just started sending campaigns.

Test your email before running a campaign to find any possible problems.

• Use the Spam Checker on Seamailer: Seamailer, provide tools for examining your emails and identifying possible spam triggers.
• Send Test Emails: Send yourself a test email and see where it lands in your inbox.
• Examine the email headers: Examine the email headers for SPF, DKIM, and DMARC authentication. Watch for indications of "Neutral" or "Fail" statuses.

• Keep bounce rates below 5% and spam complaints below 0.1% to preserve your sender reputation.
• Deliver valuable information: Continuously produce excellent, pertinent information that recipients eagerly anticipate.
• Keep an eye on feedback loops: Some email providers let you know when receivers flag your emails as spam.

Your marketing efforts may suffer if emails end up in spam, but you may greatly increase deliverability by addressing authentication, content quality, and engagement. Seamailer gives you the resources you need to identify and fix these problems. You can make sure that your emails get to your audience's inbox and produce the desired effects by following the instructions in this article.